Therefore, the sales that Big Bazaar has had increased sales in a huge way due to sales and offers, thus this has been one of the main advantage of Big Bazaar. Big Bazaar, a part of the Future Group, is a hyper market offering a huge array of goods quality for all at affordable prices, Big Bazaar with over outlets in different parts of India is present in both the metro cities as well as in the small towns.
The customer gets all kind of products in Big Bazaar, i. Open navigation menu. Close suggestions Search Search. User Settings.
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Directors Managing Director Mr. Kishore Biyani Wholetime Director Mr. Rakesh Biyani Director Mr. Essa Iqbal. Harsha Silan. Gaurav Goyal. Suhail Afzal. Tsong Kook. Nayana Rajiv. It has launched a merchandise retailing website www. The promotion of this website is done through advertisement on Google. The website is put as sponsored link.
The biggest idea behind all advertisements is to make people do bulk shopping. There are 2 types of promotional strategies of big bazaar. One is the holistic advertisement which promotes the brand and creates awareness among people.
It is not targeted at promoting each store but only creates an image of Big Bazaar as low-cost shopping option. In this products across categories such as apparels, furniture, electronics, utensils and food products at the lowest possible prices, coupled with attractive promotional schemes. Some of the most attractive offers being a litre branded microwave oven with grill for Rs 2,, jeans and trousers for Rs and HCL laptops for Rs 22, Other type of promotion is the particular store oriented promotion which includes speaking on the loudspeaker in nearby blocks.
Leaflets are given in local newspaper. There are promotional efforts even inside the store. Buy 2 Get 1 Free type of promotions are very common.
Original prices are cut down and new prices are shown, of which customer takes quick notice. There are loyalty schemes which reward regular clients. Guerrilla marketing warfare strategies are a type of marketing warfare strategy designed to wear-down the enemy by a long series of minor attacks, using principles of surprise and hit-and-run tactics. Attack, retreat, hide, then do it again, and again, until the competitor moves on to other markets.
Herein guerrilla force is divided into small groups that selectively attack the target at its weak points. In the world of cut throat competition, corporate use extension of the same strategy in marketing. Induction New employees selected will be given a 13 day inductionand training program. They will beinformed of their roles, duties and responsibilities. They will alsobe informed about 4, views the HR policies and rules of the company. The new employees will be on probation for a period of 6months.
After this period the HR period along with the departmentmanager will review the performance of the employee. The salary of an employee Dan K John includes basic pay. Annual bonus will be given at the 90, views time of Diwali. The employees and their dependents are also entitled for medicaltreatment in recognised hospitals with cashless hospitalisation withwhom the company has tie-ups.
If a hospital is not Accountancy projects for cbse students recognised, the amount spent by the employee willbe reimbursed. Leaves and other rulesAn employee during his probationary period is entitled for 7 days ofleave. A Final presentation on domino's pizza 2 confirmed employee is entitled for 30 days of leave in a year. All the employees will be given 40, views identity cards which they have towear and also swipe while at the time of entering and leaving theStore.
Performance Appraisal The HR department conducts performance appraisal of all theemployees annually in the month of April. Based on their performance increments will be given in their pay. Inaddition to this if an employee achieves or exceeds the target given toalong with their team members will be provided with attractive cashand other incentives. All theemployees are given training for 20 days in a year spread over 25 Retention StrategyWe strive to foster a feeling of well-being in ouremployees through care and respect, we have severalstructured processes including employee mentoringand grievance management programmes which areintended to facilitate a friendly and cohesiveorganisation culture.
Off-site activities are encouragedto improve inter-personal relationship. The main issue that every manager talks about relating to hisemployee is, that he might have better-motivated employee. In bigbazaar the scenario is different.
Here employees are motivated 28 Love needs, Ego needs, and 29 Self-actualization needs. Job security. Appreciation of the employee for the work done. Two factor theory is based on two factors Those factors that led to extreme dissatisfaction with the jobs.
Those factors that led to extreme satisfaction with the job. Factors giving rise to satisfaction he called motivators. Those giving 30 Eliminating the causes of dissatisfaction through hygiene factors would not result in a state of satisfaction.
Satisfaction andmotivation would occur only as a result of the use of motivators. In the motivating activities of big bazaar the good working conditionis the factor that lead to extreme satisfaction. The employee loyaltytoward the employee is related to the bureaucracy relation and theinteresting work is related to the behavioral theory.
Freedom at Work is what you get. We believe our most valuableassets are our People. Powered by the desire to create path-breaking practices and heldtogether by values, work in this people intensive industry is driven bysofter issues. Out ofthe Box thinking has become a way of life at Pantaloon Retail andliving with the change, a habit. Leadership is a value that is followedby one and all at Pantaloon Retail. Leadership is the quality thatmotivates us to never stop learning, stretching to reach the nextchallenge, knowing that we will be rewarded along the way.
In thequest of creating an Indian model of retailing, Pantaloon Retail hastaken initiatives to launch many retail formats that have come toserve as a benchmark in the industry. Personal care should be taken by the sales person for the customers so that the customers feel good. The customers who are present in the mall during the off peak hours of big bazaar will definitely go in to big bazaar if surprise offers are made at that time. The person sitting at the help desk of big bazaar should be able to provide all necessary information to the customers whenever it is required.
Name: - 2. Age: - 3. Gender: - 4. Address: - 5. Qualification: - 6. Profession: - 7. How frequently do you visit Big Bazaar? Apart from Big Bazaar do you intend to visit any other retail outlet in a Mall?
If yes then what are the other retail outlets do you intend to visit in a mall? What is the purpose behind visiting Big Bazaar?
What type of products do you mostly purchase in Big Bazaar? On an average how much amount of money do you spend in a visit to Big Bazaar? How much time do you spend in a visit to Big Bazaar? Which days of the week do you prefer to visit Big Bazaar? Which time of the day do you mostly prefer to visit Big Bazaar? Do you go with a planned list of products to be purchased from Big Bazaar? Do you prepare a list of brands in advance when you visit to Big Bazaar? In which categories of products do you pre-decide the brands?
What is your mode of payment in Big Bazaar? What encourages you to visit Big Bazaar? Price b. Service c. Ambience d. Product Variety e. Product Quality f. Convenience How would you rate the services of the sales personnel in Big Bazaar on a 1 — 5 scale?
Which type of your convenience to Big Bazaar? How is the parking space availability in Big Bazaar? Do you go to Kirana store? Compare your nearest Kirana store with Big Bazaar. Kirana store II. Big Bazaar i Service 1. Big Bazaar j Variety 1. Big Bazaar k Quality 1. Big Bazaar l Convenience 1. Big Bazaar m Shopping Experience 1. Big Bazaar Compare others organized retail stores with Big Bazaar on the following parameters.
Big Bazaar II. Others Organized Retailer b Service 1. Others Organized Retailer c Variety 1. Others Organized Retailer d Quality 1. Others Organized Retailer e Convenience 1. Others Organized Retailer f Shopping Experience 1. Others Organized Retailer g Ambience 1.
It is a place where customers find variety of products at a reasonable price. It has positioned itself in the market as a discounted store.
It holds a huge customer base. The youth generation also likes shopping and moving around big bazaar. Volume sales always take place in big bazaar.
It holds a large customer base and it seemed from the study that the customers are quite satisfied with big bazaar. As of now there are 34 big bazaars in different cities of India, it seems that there is a vast growth of big bazaar lying as customers demand is increasing for big bazaars. Big bazaar is a hypermarket store where varieties of products are being sold on different product category. It has emerged as a hub of shopping specially for middle class people.
Different types of products starting from a baby food to pizzas all are available under one roof. In Delhi it is the middle class people who mostly do marketing from big bazaar.
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